interview techniques

Do you sometimes conduct interviews or focus groups with customers, but do you notice that you are not (yet) getting the most out of it? That there is more to it…. deeper needs, richer answers… that ultimately take you further in your marketing or policy issue.

Then follow the GOOD QUESTION training for moderator focus groups and interview techniques to become more proficient in leading single interviews and focus groups in qualitative research.

Under the GOOD QUESTION label, Barbara Stephanus provides tailor-made in-company interview training. From a one-day workshop to multi-day moderation and analysis training. For small or larger groups. A basic training or master class. Always with a lot of coaching and practice with real respondents and in a role play. A lot is possible, depending on your wishes and the experience of participants.

Read more about the various possibilities at meer over de verschillende mogelijkheden, or send an email to