Research and interview training

Clear insight into fundamental customer needs
With smart customer questions that yield rich answers. Answers that feed you as a marketer to make decisions that make your customer happy.

Follow a moderation training to start the conversation with customers yourself or have qualitative research carried out by specialists from Claro Research with 20+ experience.

Smart customer questions, rich answers

Have your qualitative research carried out by professionals from Claro Research or follow the GOOD QUESTION moderation training.

Research based

Insight into customer needs starts with insight into your marketing question and target group. Each question deserves its own methodology. From online single interviews to in-store intercepts or a live focus group – a lot is possible. We are happy to get to work to answer your question optimally and to provide you with rich input for your marketing decision with clear customer insights.

Training interview techniques

Do you sometimes conduct interviews or focus groups with customers, but do you notice that you are not (yet) getting the most out of it? That there is more to it…. deeper needs, richer answers… that ultimately take you further in your marketing or policy issue. Then follow the GOOD QUESTION training for moderator focus groups and interview techniques.

About Barbara

Under the Claro Research label, Barbara has spoken to 1,000s of respondents – consumer and BtB target groups – and written 100s of advisory reports for major A-brand organizations. She knows the customer like no other.


‘In recent years we have used Claro Research several times to carry out qualitative research for us. We are in a market with specific characteristics. We prefer to work with an agency that knows our market and products; from the first research we have worked together, and Claro Research is a fully-fledged sparring partner. This not only makes a difference in the run-up to an investigation, but they can also contribute ideas. We discuss the briefing extensively in advance and determine the set-up together. Good to be able to brainstorm at that stage. The initial briefing often evolves as a result and the goal and research objectives become sharper. I always find it admirable to read how the insights are expressed in the report; hours of conversations are compactly summarized and formulated in a structured way. We are very satisfied with the results every time!’

Perry Schouten, Commercial Business Analyst – Wonderbox

Claro Research

Barbara Stephanus
(+31)6 422 39 669

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